Back 70
Cloud C
Cloud C
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Cloud C – Retro-Inspired Style with Modern Comfort
The Back 70 Cloud C sneaker brings vintage athletic inspiration into everyday life with a chic, European twist. Designed in Italy, this lace-up blends sporty roots with elevated details, making it the kind of shoe that feels both fashion-forward and easy to wear. Depending on the colorway, the upper comes in soft corduroy, luxe leather, or mixed textiles, each finished with tonal stitching and durable rubber outsoles for a retro-yet-modern look.
My Favorite Feature
The corduroy uppers in seasonal shades give the Cloud C a fresh, textural edge that stands out from basic sneakers. They feel unique and polished while still being versatile enough to wear every day.
How I Wear Them
I love pairing the Cloud C with cropped jeans and a neutral sweater for a casual, off-duty look. For travel, they’re my go-to with slim joggers and a trench coat, comfortable enough for walking all day but chic enough to wear straight into a café or gallery. They also complement wide-leg trousers and a button-down for that effortless “European street style” vibe.
Shipping & Returns
Shipping & Returns
Shipping: Free shipping on orders of $200 or more!
Returns: We want you to be happy. We will gladly offer an exchange or refund within 14 days of purchase on full-priced, unworn merchandise in the original packaging. Sale items, discounted items, layaway items, and jewelry are final sale. Exchange only on special orders of styles or colors not carried in regular stock.
Size Chart
Size Chart
Tips for sizing:
If you've been in the store, you know we don't bother with foot measurements because our brands all fit so differently! Here are some things to consider when shopping online:
- Naot: runs narrow and small (you'll probably want to go up one whole size)
- Dansko: runs big and wide (it's a good idea to try one whole size down)
- ON: runs small (try a half or whole size up)
- Softwaves: these need to fit tight, so a half or whole size down is a good idea




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