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Valley Sole's Story


Valley Sole first opened as Valley Birkenstock in 2001, when owner Holly Fisher McGinness (mother) had a dream of bringing Birkenstock's full line of shoes to Huntsville, her hometown. With a love for her community and a focus on support and fit, the store quickly gained a loyal following. After a couple of years of exclusively carrying Birkenstock and customers asking for more, it quickly expanded to include new brands that Holly had an eye for and looking for style that offered all the comfort and support that her customers had come to love. After graduating from Alabama, Roll Tide, with her degree in Marketing, Julie decided to move back to Huntsville and join her mom in the business that she had grown up in, until her 21st birthday when she could pursue Pharmaceutical Sales. Well, you know the saying "We make plans and God laughs"... after a year Julie knew that this was her calling and passion. She fell in love with her customers and making people feel good again. Putting her marketing and love of style to work, the mother-daughter team, Holly/Julie was born. We relaunched in 2012 as Valley Sole. It was time to re-brand since Birkenstock was now one of over 20 brands that we offered. The Sole part of our name represents the support our shoes offer in supporting the sole of your foot as well as the soul of our business, which is our relationship with our customers. In January of 2019, we had outgrown our space and built a brand new shop that included additional space for new lines and events as well as a new wing, that became our sought after Sale Room. Valley Sole strives to bring Huntsville footwear that will make you feel good while you are wearing it, whether you have foot problems or not. After all, you don't have to hurt after being on your feet all day and you definitely don't have to wear old lady shoes to make it happen.